Mastering the traffic code · Tiktok marketing in the city | The whole house water purification Tiktok practical training camp of LUOENSI was a complete success!

Faced with an unprecedented market situation of internal competition, how should water purification stores break through traditional customer acquisition channels to cope with changes in end market traffic? From August 8 to 9, the two-day "Tiktok Practical Training Camp" for water purification in the whole house of LUOENSI was held in Wuhan Vienna International Hotel. The theme of this training course is "Mastering Traffic Passwords · Tiktok Marketing in the Same City", which aims to help terminal agents improve Tiktok's practical ability, skillfully use Tiktok marketing tools through professional course training, expand the store's customer acquisition channels, and achieve performance growth!

1、 Keeping up with the times, empowering marketing

This training camp activity has received high attention from the headquarters of LUOENSI and strong support from all agents. Mr. Yang Shaojiang, General Manager of LUOENSI Whole House Water Purification China, personally led a group of personnel from LUOENSI Marketing, Engineering, and Brand departments to attend the meeting. At the beginning of the training camp, General Manager Yang delivered the opening speech. Mr. Yang stated that in the wave of digital transformation, traffic has become a key factor driving brand growth. The headquarters of LUOENSI will spare no effort to assist terminal agents in learning and achieving this goal. They are determined to help everyone accurately target traffic to the same city, even to precise communities within the same city, quickly seize the same city traffic market, and achieve the transformation from online customer acquisition and traffic diversion to offline profit conversion by creating local IP numbers. Through this practical training, we hope that all terminal agent teams can keep up with the headquarters' pace, actively explore new media marketing channels, improve sales skills, seize new media trends, embrace future markets, and win the terminal market!

The participating agents of LUOENSI diligently studied and took notes, all with the same goal of returning to their stores with excellent skills and fully realizing their value on their platforms.

2、 Play Tiktok and get started easily

In this training, the team of Liu Fan, the new media tutor of water purifier, was specially invited to give lectures in person. Liu Fan, the lecturer, is the leading knowledge anchor in the household water and household appliances industry, and has many honorary titles nearby, such as "Tiktok empowering tutor in the same city of first-line water purification brands", "star tutor designated by China Furniture Association", "We Media Star of the Golden Award of Guangdong Custom Home Furnishing Association", and so on. He has extraordinary strength in the industry.

At the training camp, tutor Liu Fan deeply analyzed the latest playing methods of Tiktok platform, including Tiktok algorithm and recommendation mechanism. With a vivid and grounded teaching method, tutor Liu Fan's team explained from multiple dimensions, such as account positioning, personal IP creation, short video content creation direction, Tiktok operation skills, short video shooting, editing, etc., from zero to entry, established Tiktok's basic cognition, learned core skills, and exported dry goods throughout the whole process. Numerous high-quality videos stood out.

3、 Practical exercises to apply what we have learned

It is worth mentioning that this Tiktok skill training is no longer the "spoon feeding" teaching that you tell me, but is carried out in groups according to the actual situation that most agents do not yet use new media tools, and a highly practical classroom is designed and demonstrated on site. Agents follow the demonstration steps, digest the learned content in class, and finally share their learning achievements. The teacher explained through video cases, from split lens to hand-held shooting, short video production and editing, hand in hand teaching everyone from the beginning of editing, even the steps and Tiktok precautions at one go, from the shooting point of view to the shooting content, the agent deeply experienced the importance of video quality, at the same time, the teacher also explained the mechanism of short video release and operation and input traffic, driving the agent to carry out a series of actions such as account popularity, release, etc.

Execution is the key to the success of Tiktok platform. Only efficient execution can make you stand out in the fierce competition. After a series of course training, the agents then conducted video shooting and creative exercises, on-site shooting, on-site guidance, and integrated co creation, enriching their practical experience. Everyone was inspired and constantly collided with new ideas and thoughts during the practical process. Based on the materials provided by the teacher, many excellent short video works on original plot, product knowledge, water purification tips and other types were produced on site. After the meeting, Teacher Liu Fan provided classroom comments, timely guidance on the agent's video homework, professional editing suggestions, and increased the exposure and attention of the video.

4、 Seize the opportunity and create extraordinary achievements

The empowerment of this training is of great significance. It not only broadens the agents' new media thinking and vision, improves everyone's understanding of the operation logic and flow of Tiktok's intra city drainage, but also, more importantly, grasps a set of practical methods and secrets of accurate intra city account operation, solves the dilemma of no customer flow in stores, realizes the doubling of flow, and realizes the realization through short videos.

According to the on-site feedback, most of the agents are able to integrate the skills, scripts and shooting techniques explained by the teacher into "stir up and sell now". They have said that they will actively explore after class, adhere to learning and improving, strengthen communication and exchange, learn from the operation of Tiktok to apply, and strive to become a new era Tiktok operation master, use Tiktok's surging traffic to accurately reach consumer groups, and create a better life.

So far, we have mastered the flow password and the local Tiktok marketing, and the Wuhan Station of LUOENSI Whole House Water Purification 2024 Tiktok Practical Training Camp ended successfully! The end of the offline training camp is the beginning of practical implementation, and LUOENSI Water Purification Business School will also be online 24 hours a day, providing one-on-one follow-up and guidance on the implementation of the store.

In the face of the rapid development of the industry, in the future, the water purification of the whole house of LUOENSI will continue to empower, stand at the forefront, actively explore the new marketing path, strengthen and expand the investment in Tiktok's intra city drainage, leverage the intra city traffic, achieve online breakthrough, and help agents achieve double harvests of traffic conversion and business performance growth! Join hands with LUOENSI to create the first brand of whole house water purification!